The Mix

Six Senses Zighy Bay

MEET MEDIA MIXOLOGY

Media Mixology specializes in creative, strategically measured public relations and integrated communications marketing services for a select collection of luxury lifestyle and hospitality clients. Based in the media capital of  the world, New York City, Media Mixology serves clients as a well connected, high-profile ambassador. Founder, Tammy Peters, is a known, trusted “go-to” resource in media circles who is dedicated to both clients and media to ensure opportunities for coverage are maximized and clients are always top-of-mind. It’s not just about media relations, Media Mixology also comes to the table with an integrated mix of partnership marketing, advertising, promotions expertise and an extensive network of affiliates who specialize in social media, graphic design, photography/videography and more. At Media Mixology, the priorities are to cultivate genuine, long-lasting relationships as an extension of clients’ teams and provide a proactive, creative and strategic approach that produces game-changing results to help clients’ businesses grow and thrive.

MEET TAMMY PETERS, FOUNDER-PRINCIPAL

Tammy’s unique experience in public relations, integrated marketing and luxury hospitality is what sets Media Mixology apart. With over 25 years in the luxury hospitality business, Tammy has built trusted, long-term relationships with top media as a travel industry insider. Her career began working for top New York City advertising and public relations firms where she discovered her passion for travel and hospitality. In 2004, Tammy went in-house as Communications Director for the new Mandarin Oriental, New York hotel. With a creative marketing-communications approach, Tammy promoted the hotel’s Five-Star accommodations, spa and restaurants to successfully establish Mandarin Oriental as one of Manhattan’s top, award-winning luxury hotels.  In 2012, when she left to start her own company, Mandarin Oriental signed-on as one of her first clients. Building her career over the years in New York City enabled Tammy to cultivate a wide-ranging network of industry experts in hospitality, luxury lifestyle, spa/wellness, fashion, the arts and high-profile charities.
Tammy Peters, Founder, Media Mixology

The media mixology difference

SENIOR LEVEL

EXPERTISE

Media Mixology is an extension of clients’ teams with senior level involvement daily. Think of it as hiring a dedicated Chief Communications Officer versus a revolving door of junior level agency employees.

REAL

RELATIONSHIPS

Media Mixology specializes in luxury and hospitality, so we already have the ear of your target media. Our long-term-relationships are with decision-maker editors and writers we’ve known for years so client news and pitches are heard and kept top-of-mind for coverage.

IN-house experience

Having worked in-house, we understand a property’s operational abilities and limitations. We know how to work pro-actively with on-site teams to develop creative initiatives that entice media coverage while also being feasible operationally.

PERSONALIZED OUTREACH

As your PR/Communications ambassador, Media Mixology provides polished, sophisticated representation that enforces clients’ luxury image, ensures brand awareness, and maximizes opportunities for impactful coverage that drives business.

AREAS OF EXPERTISE

WHO WE’VE WORKED WITH

Autograph Collection
British Virgin Islands Tourist Board
Design Hotels Group
Mandarin Oriental, Bangkok
Mandarin Oriental, Boston
Mandarin Oriental, Canouan
Mandarin Oriental, Las Vegas
Mandarin Oriental, New York

Mandarin Oriental, Tokyo

Paulaner Brauhaus NYC
Six Senses (Hotel & Resorts Worldwide)

South Harbor Inn

Sundance Resort & Spa

The. St. Regis Bora Bora

Visit Scotland

MARKETING PARTNERS

 American Ballet Theater
 Asia Society
Bergdorf Goodman

Breast Cancer Research Foundation 

 Condé Nast 

Central Park Conservancy

CFDA

(Council of Fashion Designers of America)

 Edible Schoolyard
 James Beard House
 Metropolitan Opera
 Moet Hennessy
 Rodarte
Saks Fifth Avenue
 Swarovski Crystallized
 Vivienne Tam